We were given the task of promoting Mizuno’s new Breath Thermo technology to active-minded consumers, while also giving away a trip to a major event in Vancouver, BC. The solution: an online snowboard game, where players are challenged to collect Breath Thermo gear, which in turn nets a higher score, resulting in more ballots/chances to win the ultimate grand prize trip to B.C. The game was part of a Mizuno microsite we also developed, which educated visitors on the revolutionary Breath Thermo technology. In the first 4 weeks alone, with limited media support, the site had well over 50,000 views.