We created 'Coping With Bliss', a fully integrated campaign, to help consumers deal with the excessive happiness that resulted from using Workopolis.com. The character, Dr. Rich Gainsley, was featured in all elements, including radio, TV spots, online ads, floor and elevator decals, as well as a microsite. This site had many features, including an Elation Quiz, Daily Tips, videos showcasing Dr. G implementing his techniques with clients, as well as a one-on-one interactive therapy session, where you could ask him any question, and based on approximately 200 pre-filmed responses, he would answer appropriately, giving it a real-time-like experience.